1. 1 in the 2 people will be diagnosed with cancer
2. ~42% of cancer patients will be treated with a targeted therapy
3. ~38% of patients cannot complete their treatment as planned due to persistent side effects

Patients report  feeling distraught   they don’t have effective solutions for their side effects, which jeopardizes the ability to maintain their treatments AND decrease their chances to survive

Initiation of the most appropriate side effect treatment is more likely to occur if the 6 steps of the TARGET strategy are taken.